- What is a cookie?
- What types of cookies are used by Purplebricks?
- How can you block cookies?
- Policy updates
- Contact us
What is a cookie?
A cookie is a small data file created by your browser and placed on your computer when you visit a site or Web page. Cookies allow the Website to recognize the user at the time of subsequent visits made from this computer, and to remember certain information about him. They are intended to improve the efficiency and usability of the Website, to analyze your use of the Website and our Services, and to assist us in our promotional and marketing efforts (including targeted and behavioral advertising). You can choose to reject cookies if your browser allows it, but this decision may influence how you will be able to use the Website and your ability to access certain features of the Website.
To learn more about cookies and similar technologies, we invite you to visit the following sites Your Online Choices, All About Cookies and AboutCookies.org. In this Policy, the term "cookies" includes all technologies with the above characteristics, including Web beacons.
By using our Website, you acknowledge that we may store and access essential cookies on your computer or other devices. Essential cookies are cookies which are essential for the operation of the Website. Please note that we do not need your consent to store and access essential cookies as we have a legitimate interest (i.e. the functionality of the Website) for doing so.
Further, by using our Website, you consent to us storing and accessing certain non-essential cookies on your computer or other devices. These cookies are not essential to the operation of our Website but allow us to provide additional functionality or to gather additional information about your use of our Website.
If you wish to block or delete cookies, or if you would like to withdraw consent to our use of non-essential cookies, you can find out how to do so below.
Purplebricks is always on the lookout for new ways to improve its Website and be able to provide you with better services tailored to your interests. Thus, Purplebricks uses different types of cookies for the following purposes:
- To assist you in the navigation of the Website;
- To assist you in registering for our events, creating or accessing your account, using our Services and your ability to provide us with feedback;
- To analyze how you use our Website and our Services; and
- To assist in our promotional and marketing activities (including targeted advertising).
What types of cookies are used by Purplebricks?
Purplebricks uses first-party cookies (i.e. cookies placed directly by Purplebricks or its service providers), as well as third party cookies (i.e. cookies placed by third-party partners that Purplebricks authorized). When these third-party partners use third party cookies, they are responsible for the cookies they use. We invite you to consult their cookie management policies. You can also use their consent management tools to set your preferences and opt out of these third-party partners collecting information about you when you visit our Website.
Cookies can be classified into different categories according to their purposes:
Essential cookies: These cookies are necessary for the Website to function and cannot be disabled in our systems. They are usually set as a response to actions you have taken that constitute a request for services, such as setting your privacy preferences, logging in, or filling out forms. You can configure your browser to block these cookies or warn you about them, but if you do so parts of the Website or the Services may stop working.
Functionality cookies: These cookies are used to improve and personalize the functionalities of our Website. They remember the choices you make (your username or your latest real estate property searches, for example) and provide personalized services. Thanks to these cookies, you do not have to enter certain information each time you log into our Website. They can be activated by our teams, or by third parties whose services are used on our Website. If you block these cookies, then some or all of the features of the site may not work well.
Performance and analytics cookies: These cookies allow us to count visits and traffic sources, so we can better know and understand the people who use our Website, and measure and improve the performance of our Website and Services. They help us know which pages are the most and least popular and see how visitors move around the Website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Website and we will have less information to improve the performance of our Website and Services.
As performance and analytics cookies, in addition to cookies activated by our teams, we use "third party" cookies from the following partners:
- Google Analytics
- Google Optimize
- Google Tag Manager
Advertising and Targeting Cookies: These cookies may be set through our Website by third-party advertising partners. They are used to gather information about your browsing habits in order to build a profile of your interests and suggest advertisements based upon your browsing activities and interests on our website or other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.
As advertising and targeting cookies, we use "third party" cookies from the following partners:
- Google Ads
- Google Discovery Ads
- Google Ad Manager
- Display & Video 360
- Bing Ads
How can you block cookies?
If you decide to refuse or block cookies, some pages of our Website may not display correctly or some features may not be available.
You can also block the use of the following third-party cookies by following the steps explained in the links provided below:
- Google Analytics: If you want to prevent Google Analytics from using your data, you can download the Google Analytics Opt-out Browser Add-on.
- Google AdWords: If you do not wish to participate in our Google AdWords remarketing, you can opt out by visiting Google’s Ads Preferences Manager.
- Facebook : If you do not want Facebook to use information based on your activity on websites or applications outside of Facebook for the purpose of serving advertisements, you can opt out in your Ads Preferences.
You can also opt out of personalized advertising from third-party advertisers and advertising networks that are members of the Digital Advertising Alliance of Canada (DAAC) by visiting the DAAC Opt-Out Page.
Note that, even if you choose not to receive advertisements targeted to your interests, it will still be possible to see advertisements from Purplebricks. In this case, these will simply not be tailored to your actual needs and may be displayed more frequently.
We may make changes or additions to this Policy at any time, so we encourage you to review it periodically. If we make any changes to this Policy, we will notify you by changing the effective date of this Policy at the top of the page.
If you have any questions or concerns about this Policy, please email us at firstname.lastname@example.org or use our mailing address: Purplebricks, 4445 Calgary Trail , Unit 880, Edmonton, Alberta, T6H 5R7.