On January 8 of this year, the ComFree Network took a bold step toward its future as a Canadian real estate giant: it shed its signature shade of upstart green and donned the cool, confident purple of the international real estate powerhouse, Purplebricks.
Known for its frank speech and simple approach, Purplebricks embodies everything that we at ComFree strive for and believe in. As one company, our mission is to be the world’s most innovative, caring and modern real estate agency that has our people and our customers at the very heart of everything we do. Yes, we share a fixed-fee real estate model that helps sellers save thousands of dollars in commission. And yes, we share a buyer’s cash-back offer that helps offset the cost of purchasing a home. But, more than that, Purplebricks and ComFree share the unwavering conviction that our clients’ success is our success, pushing us to work harder, reach higher, and offer more. Because genuine customer satisfaction is the driving force behind everything we do, we share a better way of doing real estate.
Under our new moniker, all the brokerage services our clients have come to depend on and trust are still being offered, with expansions to make the buying and selling processes even better. Clients will enjoy working with the same team of energetic REALTORS® and Customer Support specialists who provide the personalized service you’d expect from a real estate brokerage. They’ll benefit from working with a team who are determined to stay at the forefront of the industry through innovative technologies that make buying and selling convenient, transparent, and effective. Combining a human touch with the agility of the digital world, we’re leading the Canadian real estate industry into a bright, modern era.
ComFree’s acquisition by Purplebricks signals a new era in our company’s growth, a new phase in our continual evolution. Over the years, the ComFree Network eagerly adapted to a changing technological landscape, helping more than 260,000 homeowners across the country confidently sell their properties and save thousands of dollars in commission. But for us, that was 260,000 opportunities to listen to what our clients were telling us and learn from their experiences. Over the years, we’ve adapted to our customers needs and excelled in each of the challenges our clients compelled us to undertake. But we knew there was still more we could do.
Since Purplebricks launched in the UK in 2014, it has grown exponentially, selling more houses than any other real estate brokerage in the UK. It has also grown rapidly in Australia and the U.S, where it launched in 2016. Such massive expansion on three continents proved that ComFree’s success wasn’t merely a blip on a remote Canadian radar – homeowners around the world are ready for change.
With the international success of Purplebricks behind us, the former ComFree team is now even better equipped to bring consumers the best real estate experiences and customer care for prices that make sense. In fact, our sellers are already benefiting from the increased power Purplebricks has brought to our operations: we’re now offering 24/7 Customer Support to provide you with peace of mind whenever questions arise, and a new Showing Service for sellers whose busy lives don’t leave time for taking calls and managing their home showings.
By joining the Purplebricks family, we’ve simply taken a good thing and made it even better. And yes, we’ve brought all ComFree’s exceptional people with us. Our team has embarked on this incredible journey for one reason: to bring our innovative approach to real estate to more customers across Canada. Though we say goodbye to our adolescent years as ComFree, we’re confident that the first cohorts of successful Purplebricks buyers and sellers will be proud to have been part of something this big.
We’re proud to be a Canadian company, serving Canadian customers as Purplebricks.
To learn more about our Purplebricks debut, or for any questions you may have, please don’t hesitate to reach out to us.