Home / At Purplebricks / How can Purplebricks charge so little?

How can Purplebricks charge so little?

We are proud of our business model because it allows Canadians to list their homes for a low, fixed fee, while savings thousands in commission. Purplebricks saved Canadian home sellers over $59 million in 2020*, all while providing a full service, real estate experience.

But what’s the catch?

No catch! We provide in-house marketing and advertising services to our real estate agents so they don’t have to spend their valuable time looking for new clients – that eliminates their individual marketing costs and frees up their time to take on more clients. Our cutting-edge technology also allows them to focus on their homebuyers and sellers, while a centralized team gathers leads and provides customer support – that cuts out the need to pay for multiple traditional branch offices and all of the expenses that go with it. All told, these differences allow us to pass on impressive cost savings to our customers.

What does it mean that I pay a “fixed fee” to list my home?

At Purplebricks, we charge you a fixed fee for our services, rather than a percentage of your home’s value. Whether your home is $400,000 or $4 million, our fees never change. As for cooperating commission, the choice is yours! Your Purplebricks agent will review the market conditions in your area and discuss your options with you, but the fact remains, our home sellers save thousands in commission listing their home with Purplebricks.    

How do your agents get paid?

Our business model allows each of our REALTORS® to hundreds of listings per year, compared to the single- or double-digit number of deals the average REALTOR® completes. How can our REALTORS® do so many deals each year? Because we have in-office staff who handle lead generation, customer support, and marketing. A typical real estate agent spends most of his time soliciting while our REALTORS® get to do what they do best each and every day - interact with home sellers and buyers!

So, just as it’s important to provide incredible savings and outstanding service to our clients, equally important is caring for our amazing team. That’s why we offer our experienced real estate agents enhanced compensation packages for a job well done. They also enjoy paid vacations, substantial benefits packages, and we cover all their professional fees and dues. Happy employees make happy clients, and everybody wins.

Everything you need to sell – for thousands less

Selling your home doesn’t have to be complicated, or expensive. And want proof it works? Read some of our 9,600+ testimonials from happy home sellers who used Purplebricks and saved thousands in commission!

*Average savings based on a commission of 5% in Ontario and Manitoba and 7%/3% in Alberta, less a buyer agent commission estimated at 2.5% in Ontario, 2% in Manitoba and 3.5%/1.5% in Alberta, taking into account fees paid to Purplebricks and applicable taxes, from January 1, 2020 to December 31, 2020.