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Dulux's 2021 Colour of the Year: How to Make it Work for Your Home Sale

November 26, 2020

Each year, Dulux releases its Colour of the Year – a hue that reflects our cultural mood as we prepare to embark on the year ahead.

Working with a team of top international design experts, their pick for 2021 is “Brave Ground,” a warm, versatile, earthy neutral that’s “enabling and stabilizing” in a time when the world has felt anything but. On their UK website, Dulux explains the colour choice:

"We’re all reassessing what really matters in our lives. We’re taking stock and finding a new and positive way forward by having faith in ourselves, working together, building on the past and planning for the future. It takes courage to embrace change and our homes can help provide a solid and supportive foundation, as well as giving us the scope to be creative."

The company’s emphasis on the home as the basis for courage and creativity is a sentiment we see echoed in recent consumer behaviour: through the pandemic, real estate sales across the country have soared as buyer demand has reached record levels. With continuing social restrictions forcing many of us to work remotely and spend more time where we lay our heads, Canadians are beginning to value home in a whole new way.

To welcome this cohort of home-centric buyers, a style upgrade in Brave Ground can make your house hit all the right notes. Here are three tips on how to make Dulux’s Colour of the Year work for your sale:

Bedroom painted in Dulux's Colour of the Year,
Image courtesy of Dulux.co.uk.
  1. Evoke peaceful strength with buyer-friendly neutrals

A versatile neutral, Brave Ground can be the perfect wall or ceiling colour for almost any room. Combining this warm clay hue with simple décor in crisp white, bold copper and natural wood can create a space that feels grounded and tranquil. This bedroom styling uses Brave Ground in addition to a soft brown from Dulux’s complimentary “Trust” palette, creating a perfect environment to wind down and recharge.

Warm-hued kitchen with cabinets painted in Dulux's Colour of the Year,
Image courtesy of Dulux.co.uk.
  1. Warm up contemporary style

Modern fixtures and minimalist design can sometimes feel stark, but Brave Ground’s distinctly earthy shade can soften and harmonize your contemporary décor, especially when paired with rich wood finishes. Using this colour on cabinets can make kitchens feel warm with tradition while still being light and clean, as in this example by Dulux.

Home office area painted in glamorous pink, within a room painted in Dulux's Colour of the Year,
Image courtesy of Dulux.co.uk
  1. Zone out an office with an energizing complimentary hue

While using a bold wall colour isn’t usually advisable when you’re preparing to sell, it can be a clever way to create a home office in a multi-purpose room. Pairing Brave Ground with a glamorous pink from Dulux’s “Expressive” palette, shown above, or a muted green from their “Timeless” palette can allow you to create a work-from-home space that’s brimming with potential without disrupting the harmony of the room.

Painting to enhance your home’s appeal to buyers is a trick as old as time. But now, as homes are increasingly becoming our bastions of stability, centredness, and creative potential, choosing a colour that speaks to this shift is a wise decision. Dulux’s Brave Ground can make your interior welcoming and reassuring while still being neutral and versatile – the ideal shade for impressing potential buyers or for perfecting your new home.

Getting ready to sell? In times like these, the guidance of a REALTOR® can’t be underestimated. Purplebricks REALTORS® are experts in your local market and can help you get the best price for your home, all while saving you thousands in commission with our low fixed fee. And buyers can also reap the rewards: when you purchase a home with one of our dedicated REALTORS®, you’ll get $2,000 cash back!* We believe in making real estate better for Canadians. Call us at 1-855-999-9740 to learn more.